Privacy Statement
Digital Alley Limited t/a Tradie Alley (we, us, our) complies with the New Zealand Privacy Act 2020 (the Act) when dealing with personal information and this statement sets out how it collects, stores, uses and shares your personal information. Personal information is information about an identifiable individual (a natural person).
We consider the protection of privacy to be of utmost importance and are committed to providing you with a service that meets your requirements in a way that safeguards your privacy.
This statement sets out how we will collect, use, disclose and protect your personal information.
This statement does not limit or exclude any of your rights under the Act and should you wish to seek further information on the Act, please visit www.privacy.org.nz.
TERMS EXPLAINED
“the Act” means New Zealand Privacy Act 2020
“Approved Purposes” means personal information use purposes connected with Digital Alley Limited t/a Tradie Alley.
“Personal Information” means information about an identifiable individual.
“we”, “us”, “our” means Tradie Alley.
COLLECTION OF INFORMATION
We collect personal information from you, including information about your:
Name
Contact information
Location
Interactions with us
billing or purchase information
We collect your personal information in order to:
Provide services
This personal information is collected from:
Dealing with us in person by telephone, email or letter.
Contacting us directly or indirectly with an enquiry, or in a response to a communication from us, in which case this may tell us something about your preference.
You, when you provide that personal information to us, including via the website and any related service, through any registration or subscription process, through any contact with us (e.g. telephone call or email), or when you buy or use our services and products.
Third parties where you have authorised this or the information is publicly available.
If possible, we will collect personal information from you directly.
Beside our staff, we share this information with:
3rd party service providers and partners in order to take actions to connect.
Providing some information is optional. If you choose not to enter a certain type of information, we will be unable to provide specific services.
We keep your information safe by storing it in encrypted files and only allow certain staff to access it.
We keep your information for two (2) years at which point we securely destroy it by securely erasing all digital personal information.
ACCESS TO AND USE OF INFORMATION
What We will do
to verify your identity
to provide services and products to you
to respond to enquiries from you
to market our services and products to you, including contacting you electronically (e.g. by text or email for this purpose)
to improve the services and products that we provide to you
to undertake credit checks of you (if necessary)
to bill you and to collect money that you owe us, including authorising and processing credit card transactions
to respond to communications from you, including a complaint
to conduct research and statistical analysis (on an anonymised basis)
to protect and/or enforce our legal rights and interests, including defending any claim
for any other purpose authorised by you or the Act
What We Won’t do
Unless you have agreed otherwise, we will not:
Send you communications that we do not believe are related to your relationship with us.
Except as set out in this statement, disclose your personal information to other parties who do not need it for the purposes described in this statement.
Sell/rent contact information lists to parties who do not need it for the purposes described in this statement
DISCLOSURE OF INFORMATION
We may disclose information we hold about you to our agents, affiliates, related companies, service providers, or third parties:
another company within our group
any business that supports our services and products, including any person that hosts or
maintains any underlying IT system or data centre that we use to provide the website or other
services and products
a credit reference agency for the purpose of credit checking you
other third parties (for anonymised statistical information)
a person who can require us to supply your personal information (e.g. a regulatory authority)
any other person authorised by the Act or another law (e.g. a law enforcement agency)
any other person authorised by you.
PROTECTING OF INFORMATION
We will take reasonable steps to keep your personal information safe from loss, unauthorised activity, or other misuse.
ACCESSING AND CORRECTING YOUR PERSONAL INFORMATION
Subject to certain grounds for refusal set out in the Act, you have the right to access your readily retrievable personal information that we hold and to request a correction to your personal information. Before you exercise this right, we will need evidence to confirm that you are the individual to whom the personal information relates.
In respect of a request for correction, if we think the correction is reasonable and we are reasonably able to change the personal information, we will make the correction. If we do not make the correction, we will take reasonable steps to note on the personal information that you requested the correction.
If you want to exercise either of the above rights, email us at privacy@digitalalley.nz. Your email should provide evidence of who you are and set out the details of your request (e.g. the personal information, or the correction, that you are requesting).
INTERNET USE
While we take reasonable steps to maintain secure internet connections, if you provide us with personal information over the internet, the provision of that information is at your own risk.
If you follow a link on our website to another site, the owner of that site will have its own privacy statement relating to your personal information. We suggest you review that site’s privacy statement before you provide personal information.
COOKIES
We use cookies (an alphanumeric identifier that we transfer to your computer’s hard drive so that we can recognise your browser) to monitor your use of the website. You may disable cookies by changing the settings on your browser, although this may mean that you cannot use all of the features of the website.
CONTACTING US ABOUT YOUR PRIVACY
You have the right to ask for a copy of any personal information we hold about you, and to ask for it to be corrected if you think it is wrong. If you’d like to ask for a copy of your information, or to have it corrected, please contact us at privacy@digitalalley.nz
STATEMENT CHANGES
This statement is current at 21.04.2023. We may make changes to this statement from time to time. Notice of any changes are given by posting the updated Privacy Statement on our website. You continue use of our products and services at following this notice will be taken as acceptance of the updated Privacy Statement.